Challenges Addressed
- Faster sales cycles by accelerating lead follow up and development.
- Higher prospect engagement using a cost-effective, multi-channel
approach. - More appointments and conversations with prospects via increased
conversion of Marketing Qualified leads to prospects.
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Key Performance Indicators
- Increase Marketing Qualified and Sales Qualified conversion rates.
- Increase lead follow-up coverage on top-of-funnel leads.
- Improved cold lead warmup by finding new pipeline from leads already
invested in that haven’t converted to pipeline/opportunity.
KEY CAPABILITIES
- Append your records with new and missing information from engagement with contacts/prospects.
- Notify when leads match engagement criteria.
- Set appointments for sellers.
THE PRODUCT
PureConversion is designed to bridge the gap between marketing-generated leads and pipeline generation. With declining email and phone response rates, on-premise SDR teams simply don’t have the bandwidth to cover leads, leading to increasingly declining lead conversion rates. PureConversion offers cost-effective lead development.
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