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Challenges Addressed

  • Faster sales cycles by accelerating lead follow up and development.
  • Higher prospect engagement using a cost-effective, multi-channel
    approach.
  • More appointments and conversations with prospects via increased
    conversion of Marketing Qualified leads to prospects.

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Key Performance Indicators

  • Increase Marketing Qualified and Sales Qualified conversion rates.
  • Increase lead follow-up coverage on top-of-funnel leads.
  • Improved cold lead warmup by finding new pipeline from leads already
    invested in that haven’t converted to pipeline/opportunity.

KEY CAPABILITIES​

  • Append your records with new and missing information from engagement with contacts/prospects.
  • Notify when leads match engagement criteria.
  • Set appointments for sellers.

THE PRODUCT​

PureConversion is designed to bridge the gap between marketing-generated leads and pipeline generation. With declining email and phone response rates, on-premise SDR teams simply don’t have the bandwidth to cover leads, leading to increasingly declining lead conversion rates. PureConversion offers cost-effective lead development.

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