Challenges Addressed

  • Playbooks and predictive content help sellers have faster ramp times.
  • Predictive content gives sellers the most effective pieces of content to progress sales and improve better outcomes from each interaction.
  • Reduces sales cycles with less time searching for or creating content, so sellers spend more time focused on closing deals.

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Key Performance Indicators

  • Better productivity so sellers spend more time selling.
  • Improve close rates and win bigger deals with content that ties value props to customer business problems.
  • Increase content ROI tying effective content to revenue.


  • Access and assemble content with guide workflows and inline editing.
  • Email Blast and Templates for reusable, personalized emails to engage with buyers at scale.
  • Deliver persona-based messaging and content, so sellers stay on target.


Seismic’s Storytelling Platform™ allows marketers to orchestrate content delivery across all channels and helps sellers engage with potential buyers in a meaningful, resonant way. Content controls and visibility into usage ensures brand integrity and reduces risk. Machine learning and analytics improve the enablement process increasing the ROI of sales content and tying it directly to revenue.

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