SALES TECHNOLOGY ADOPTION AND SELECTION
We created Vendor Neutral after years of identifying and recognizing the many sales technology–related challenges enterprise and midmarket businesses face daily. We saw the negative economic impact of these challenges on organizations and knew there had to be a better way.
Here are some of the challenges we were consistently encountering:
- A complicated, overwhelming sales technology selection process
- Diminishing returns on technology investments
- Misalignment of stakeholders
- Unpredictable or unsustainable growth
- Low sales tech adoption rates
We recognized these problems were prevalent in many businesses throughout the market and were escalating yearly.
We started our business from humble beginnings, spending years heavily researching the competitive sales technology landscape and eventually evolving into an analyst and advisory service. Today we are a full-service sales technology consultancy, focusing our attention on the sales technology selection process, driving organizational sales technology adoption systems, and enhancing sales ROI.