Renowned Sales Enablement Expert Steven W. Wright Will Oversee the Vendor Neutral Certification Program™ and Produce Certified Profiles™ on Qualified Vendors within the SalesTech Landscape
Boca Raton, FL – August 1, 2018 – Vendor Neutral™, which offers innovative programs for sales and marketing buyers to discover the best sales technology path, today announced its hiring of Steven W. Wright, sales enablement expert, and former Sr. Analyst, Forrester Research, to build and drive the Vendor Neutral Certification Program™ and produce Vendor Neutral™ Certified Profiles™. This new offering will empower buyers to learn from objective, credible profiles of key sales tech vendors.
“The sales tech landscape is more vibrant and crowded than ever,” says Nancy Nardin, Co-Founder of Vendor Neutral and Founder of Smart Selling Tools, well known for the SalesTech Landscape. “With over 500 vendors, cutting through the noise has become difficult if not impossible for buyers.” “The vendors we engage with are excited for the creation of Certified Profiles™, providing a new channel that validates and differentiates their solutions and provides the opportunity to align with buyers” says Dan Cilley, Co-Founder of Vendor Neutral.