2023 Enterprise Sales
Technology Landscape.

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The enterprise sales technology landscape can be overwhelming, In just a few years, it has grown from 400 to over 1000 tools across 50 different categories.
2023 Enterprise SalesTech Landscape Image with logos of all the sales technology in the market organized by category

Key Areas of the SalesTech Landscape:

  • CRM (Customer Relationship Management) systems: These are the backbone of any salestech stack and allow companies to manage customer interactions, track customer information, and manage sales processes. Some popular examples include Salesforce, HubSpot, and Pipedrive.
  • Sales enablement tools: These tools help sales teams to engage with prospects and customers in a more effective and personalized manner. Examples include Seismic, Showpad, and Highspot.
  • Sales analytics and reporting: These tools provide sales teams with real-time data and insights on their performance, allowing them to make informed decisions and optimize their strategies. Examples include Tidemark, Tableau, and PowerBI.
  • Sales automation: These tools automate routine and repetitive tasks, freeing up time for sales reps to focus on more strategic activities. Examples include Marketo, Pardot, and Autopilot.
  • Sales content management: These tools help sales teams to store, manage, and share content with prospects and customers. Examples include DocSend, Lessonly, and Dropbox.
  • Sales coaching and development: These tools provide sales reps with training, coaching, and development resources to help them improve their skills and achieve their goals. Examples include Gong, CloserIQ, and Chorus.
  • Sales engagement: These tools help sales teams to engage with prospects and customers in real-time, through channels such as email, chat, and video. Examples include Outreach, ToutApp, and Intercom.
  • Sales intelligence: These tools provide sales teams with data and insights on their prospects and customers, allowing them to make informed decisions and optimize their strategies. Examples include LeadIQ, DiscoverOrg, and ZoomInfo.


The Sales Technology Landscape now includes over 1000 Solutions. 


of Salespeople

66% of salespeople say they’re drowning in tools


Sit Idle

30% of SAAS solutions sit idle – accounting for on average $134K annual tech overspend.

Having more tools at your organization’s disposal doesn't necessarily make better salespeople.

It's important to approach sales technology with a strategic mindset, carefully selecting tools that align with your maturity level, sales methodology and process.

Nancy Nardin SalesTech Landscape

Nancy Nardin Sales Technology Landscape 2019

As sales technology experts, we’ve seen tremendous growth in the sales technology landscape over the years. The Nancy Nardin Sales Technology landscape, 2019, included 500+ sales-tech solutions—a 25% increase in tools from 2018 ’s landscape!

Nearly 30% of SaaS solutions sit entirely unused .

Selecting the Right Tool for the job takes time, Evaluation, strategy and Process .

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