Sales Technology ROI Framework Insights Opportunities .

Want to make sure your sales technology investments are actually paying off? Our framework can help.

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Closing the Sales Technology ROI Gap

Many enterprise and midmarket businesses that we engage with don’t have a process or system to effectively measure their sales technology ROI. In many cases, these companies lose millions every year because of unused, misused, or ineffectively used sales tech solutions, and without adequate tracking, most aren’t even aware of the magnitude of the problem. Companies starting out with sales technology solutions can fall into this ROI trap particularly quickly.

Lack of an ROI Focused Sales Technology Process Causes:

• Extremely low sales technology adoption rates
• Unforeseen gaps in sales productivity
• Inadequate usage costs
• Increased complexity
• Inconsistent time management

Vendor Neutral's Sales Technology ROI Framework

The ROI gap for Sales Technology is an escalating problem for enterprise and midmarket organizations, and we recognized there was no effective solution. That’s why we developed the sales technology ROI framework—a personalized framework that identifies your gaps in sales tech and any ROI-related issues and challenges specific to your company.

Our Six-Step Sales Technology ROI Framework Covers:

  • Your Current Tech Stack
  • Current Cost For Tasks
  • Goals for Improvement
  • Solution Cost
  • Estimated Benefits and Value
  • Current Cost vs Estimated Benefits

We can help you understand the ROI of your sales technology investments and identify areas for improvement. Our tailored framework takes into account your company’s specific needs and offers actionable steps to increase efficiency and improve results.

Identify ROI Sales technology workshop
The 5 E's of Vendor Neutral's Sales Technology Ecosystem

Sales Technology ROI

This occurs in the Evolve Stage of our Sales Technology Ecosystem –  Enhancing your sales technology yearly ROI. Creating a unified system to mature and scale sales technology to maximize and evolve your sales organization.

How Our Sales Technology ROI Framework helps you:


Through this sales technology framework, we identify what category(s) of solution will make the greatest positive impact for your organization, and we then develop and clearly define the real and potential value for the existing or prospective tech.


When using any technological solution, we know ROI is not solely defined by the number of leads generated or business deals closed. Our enterprise sales technology framework accounts for all relevant factors, including costs associated with onboarding, training, turnover, tasks, administration, and more.


Our ROI framework is not only meant for those who have already made this investment but those who are considering the real costs associated with the integration and onboarding of new technology.

Learn More About Our Technology ROI Framework

View our capabilities below to learn more about how we can provide value to you.