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Challenges Addressed

  • Faster Lead Response and Prospect Engagement – Queue-based approach and next-best-lead sequence keeps the best leads at the top of the list.
  • Win Rates – Increase wins by focusing seller engagement with leads most likely to convert.
  • Multi-channel Outreach – Management-controlled cadences ensure the ideal mix of channels is used.

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Key Performance Indicators

  • Increased sales engagement activity.
  • Faster lead response.
  • Greater follow-up tenacity and attempts.

KEY CAPABILITIES​

  • Realize recommended actions using client-based best practices.
  • Provide prospect-specific call scripts.
  • Deliver persona-based messaging and content.

THE PRODUCT​

VanillaSoft is a sales engagement platform that helps sales development teams engage contacts via email, SMS, and voice. Used standalone, or in combination with existing CRMs, VanillaSoft empowers sellers to respond to new leads within seconds and interact more consistently to generate more qualified opportunities. VanillaSoft’s queue-based lead management engine and intelligent routing ensure the hottest leads and/or scheduled calls are placed at the top of the call list. Combined with customizable sales cadence automation, the result is faster speed-to-lead, persistency, productivity, and revenue-per-rep.

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