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Key Performance Indicators
Founded in 1998, Upstream introduced Membrain in 2012, available in a standalone CRM version and can complement other CRM’s such as Salesforce. As a company, Membrain works closely with many sales training vendors to support sales methodologies with technology.
Membrain, introduced in 2012, makes it easier for sales teams to execute strategy by using a defined sales process, enabling salespeople with content, and for managers to coach better in order to consistently achieve targets. Membrain adds the HOW to sell by guiding and coaching the behaviors and actions needed to continually improve B2B sales performance.