It’s has been said that data is the new oil, but much like oil, data needs to be refined, processed and made ready to extract the actual value out of it. In today’s incredibly fast-paced business world, access and use of data is a critical differentiator between good companies and great ones; between companies meeting goals, and companies exceeding them; and between competing in your market and dominating it.
Much has been written about the power of data, but up until recently, not many companies had the resources or capital to leverage it to its fullest potential. This situation is quickly changing. In the last few years, the sales, operations and marketing tech space has exploded with plugins, apps, and services, all designed to leverage data, whether it is yours, open source, proprietary or a combination of the three to give you an advantage in the marketplace. Regardless of where you invest, the core component of all these services is its use of some form of Artificial Intelligence. Formerly relegated to the Sci-Fi realm of movies and TV, where cybernetic organisms or androids would mimic human behavior, AI is in practically every aspect of our daily lives. From when you wake up, to your commute, to work, home and to bed, some element of artificial intelligence is interacting with you at all times.
So, as it becomes a mainstay in our personal lives, there is no better time to educate ourselves of the benefits for our businesses, because as the research firm Gartner suggests, by 2020 customers will manage 85% of their relationship’s with businesses without speaking to a human. With a future full of automation and computers doing the work for us, now is the time to become knowledgeable and invest in AI solutions to set your business apart