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Challenges Addressed

  • Find the right content with real-time customer intelligence for news and key developments such as M&A activity, leadership and organizational changes, and updates to board priorities.
  • Know who needs coaching with insights on reps doing the right things and accounts to spend time on, deals are at risk, and key buyers to be engaged.
  • Better forecasts by identifying deals unlikely to close based on external outside-in factors.

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Key Performance Indicators

  • 74% time savings in conducting account research, preparing account plans, customer pitches, and executive briefings.
  • Three times pipeline increase per rep using Databook.
  • 2.9 times increase in average deal sizes.


  • Append data by developing Marketing Qualified Leads for seller outreach.
  • Notify when new contacts and accounts match lead criteria with news and insights.
  • Build prospect lists using chosen criteria.


Databook is purpose-built for next-level selling: Equipping sales teams with the breakthrough milestones required to accelerate deals, pipeline, and customers at scale. Databook users operate at the highest levels, armed with a combination of industry and account intelligence, and customer-ready sales tools that amplify their strategic selling skills to improve performance.

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