Challenges Addressed
- Find the right content with real-time customer intelligence for news and key developments such as M&A activity, leadership and organizational changes, and updates to board priorities.
- Know who needs coaching with insights on reps doing the right things and accounts to spend time on, deals are at risk, and key buyers to be engaged.
- Better forecasts by identifying deals unlikely to close based on external outside-in factors.
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Key Performance Indicators
- 74% time savings in conducting account research, preparing account plans, customer pitches, and executive briefings.
- Three times pipeline increase per rep using Databook.
- 2.9 times increase in average deal sizes.
KEY CAPABILITIES
- Append data by developing Marketing Qualified Leads for seller outreach.
- Notify when new contacts and accounts match lead criteria with news and insights.
- Build prospect lists using chosen criteria.
THE PRODUCT
Databook is purpose-built for next-level selling: Equipping sales teams with the breakthrough milestones required to accelerate deals, pipeline, and customers at scale. Databook users operate at the highest levels, armed with a combination of industry and account intelligence, and customer-ready sales tools that amplify their strategic selling skills to improve performance.
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