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Key Performance Indicators
Purchase Intent Insight for Enterprise
TechTarget, founded in 1999, provides purchase intent-driven marketing and sales services for enterprise technology companies. With high-quality editorial content across more than 140 technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching information technology needs.
TechTarget Priority Engine is a leading global purchase intent insight platform for enterprise. Fully integrated with major CRM and marketing automation platforms, it is a SaaS-based solution that provides direct, real-time access to ranked accounts and named prospects researching specific technology markets. Priority Engine helps enterprise technology sales and marketing teams better select and prioritize accounts; do more intelligent prospecting; and deliver deep insight on the topical interests of buying teams, vendors under consideration, and installed technologies at accounts to drive more personalized and productive conversations as well as conversions.