TechTarget Account Targeting Certified Sales Technology Logo in White

Challenges Addressed by Purchase Intent Insight

  • Increase prospect engagement using active accounts and the contacts and buying team doing purchase research.
  • Better outcomes from each interaction with insights into contacts’ interests, vendors engaged with, and sales technology installed.
  • More appointments with information on Confirmed Projects to drive vastly increased appointment rates.

Download TechTarget Certified Sales Technology's Full Profile

Our Analyst has done the work for you.​

Key Performance Indicators

  • More appointments set, kept, and qualified.
  • More opportunities and increased pipeline.
  • More closed/won deals attributed to Priority Engine accounts/prospects.
  • View TechTarget’s Certified Sales Technology Report to see the full list of KPI’s.


  • Determine Ideal Customer Profiles (ICPs) based on activity.
  • Suggest new contacts and accounts based on interest.
  • Score leads based on purchase intent, activity, and topics.
  • View the full profile to learn how purchase intent insights for enterprise support your organization.

Purchase Intent Insight for Enterprise

TechTarget, founded in 1999, provides purchase intent-driven marketing and sales services for enterprise technology companies. With high-quality editorial content across more than 140 technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching information technology needs.

TechTarget Priority Engine is a leading global purchase intent insight platform for enterprise. Fully integrated with major CRM and marketing automation platforms, it is a SaaS-based solution that provides direct, real-time access to ranked accounts and named prospects researching specific technology markets. Priority Engine helps enterprise technology sales and marketing teams better select and prioritize accounts; do more intelligent prospecting; and deliver deep insight on the topical interests of buying teams, vendors under consideration, and installed technologies at accounts to drive more personalized and productive conversations as well as conversions.

TechTarget Purchase Intent Insight for Enterprise Macbook with Website Image

Learn More About TechTarget Certified Sales Technology

Download TechTarget's Full Sales Technology Profile

Our Analyst has done the work for you.