Challenges Addressed by Purchase Intent Insight
- Increase prospect engagement using active accounts and the contacts and buying team doing purchase research.
- Better outcomes from each interaction with insights into contacts’ interests, vendors engaged with, and sales technology installed.
- More appointments with information on Confirmed Projects to drive vastly increased appointment rates.
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Key Performance Indicators
- More appointments set, kept, and qualified.
- More opportunities and increased pipeline.
- More closed/won deals attributed to Priority Engine accounts/prospects.
- View TechTarget’s Certified Sales Technology Report to see the full list of KPI’s.
KEY CAPABILITIES
- Determine Ideal Customer Profiles (ICPs) based on activity.
- Suggest new contacts and accounts based on interest.
- Score leads based on purchase intent, activity, and topics.
- View the full profile to learn how purchase intent insights for enterprise support your organization.
Purchase Intent Insight for Enterprise
TechTarget, founded in 1999, provides purchase intent-driven marketing and sales services for enterprise technology companies. With high-quality editorial content across more than 140 technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching information technology needs.
TechTarget Priority Engine is a leading global purchase intent insight platform for enterprise. Fully integrated with major CRM and marketing automation platforms, it is a SaaS-based solution that provides direct, real-time access to ranked accounts and named prospects researching specific technology markets. Priority Engine helps enterprise technology sales and marketing teams better select and prioritize accounts; do more intelligent prospecting; and deliver deep insight on the topical interests of buying teams, vendors under consideration, and installed technologies at accounts to drive more personalized and productive conversations as well as conversions.
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