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Vendor and Mediafly

Sales Enablement / Content Management

Mediafly’s Evolved Selling™ Solution

Founded in 2006, The Evolved Selling ™ Solution offers sellers and marketers a sophisticated sales experience that values the modern buyer and accelerates business growth. Mediafly’s technology increases the efficiency and effectiveness of the sales organization for more personalized and engaging buyer experiences while providing marketers with a true understanding of what content drives revenue.

Headquarters: Chicago, IL

Pricing / Packaging

SaaS by two-year term contract priced by user with tiered pricing based on number of licenses.

Implementation / Usage

For an average of 2,000+ users, four-six weeks.  Customers with complex environments or who customize the user interface can require up to 8-12 weeks.

mediafly.com

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CERTIFIED PROFILE

Category: Sales Enablement / Content Management

PRODUCT

Mediafly offers sales and marketing a modern selling experience at companies including PepsiCo, GE Healthcare, MillerCoors and Charles Schwab. With Mediafly, companies deliver custom, dynamic sales presentations, engaging customers with relevant insights and then analyzing engagement to determine which content drives revenue. Mediafly’s Evolved Selling™ solution incorporates methodologies and technologies to enhance how brands engage buyers with content that is inspiring, influential, interactive and intelligent.

CUSTOMER BASE

Customers: 37

Seats: 91,789

Key Customers: Coty, Goldman Sachs, MillerCoors, PepsiCo, Procter & Gamble.

FOCUS INDUSTRIES & GEO

  • Distribution
  • CPG
  • Financial Services
  • Retail
  • Manufacturing
  • Pharmaceutical
  • Medical Devices
  • Tech

Geos

  • North America
  • EMEA

CHALLENGES ADDRESSED

  • Access Subject Matter Experts (SMEs) using interactive assessment, ROI and TCO from sources such as Neilsen, Forrester, and Gartner.
  • Find the right content using text search and relevant matches with indexing of video transcriptions, images text, and text in Word or PDFs.
  • Identify who needs coaching with analytics showing content usage, success and user-level views of how content is presented in meetings.
  • Reduce sales cycles with personalized content for buyers including quantifiable calculations from ROI and TCO tools.
  • Increase number of deals up to 43% using proven content and engagement analytics.
  • Improve buyer engagement via content mapped to buyer demographics and past success.
  • Better outcomes from each interaction with sellers able to adjust on the fly using hotspots in presentations.
  • Better and more content data with views by user, group, item, related searches, device usage, and location. Geographical.
  • Improve sales process and methodology by automating data entry and tracking/alerting to content usage.
  • Increase win rates by giving companies the tools needed to strategize and create meaningful content that drives buyer engagement.

KEY PERFORMANCE INDICATORS

  • KPI 1: Better productivity with reduced time searching and more time selling.
  • KPI 2: More and bigger deals with an insight-driven experience for content.
  • KPI 3: Improved measurable engagement with more interactive presentations.
  • KPI 4: Better content ROI with metrics from every stage of the sales cycle.
  • KPI 5: Prove how content ties to revenue with automatic data entry to the CRM.

CAPABILITIES

Capabilities

  • Access and assemble content on the fly during a presentation.
  • Define the sales process and specific steps.
  • Deliver persona-based messaging.
  • Recommended actions using best practices tailored for sales process.
  • Facilitate online selection of content/product.
  • Intelligent recommendations for updating Salesforce records.
  • Views, usage, and engagement with seller-facing content.
  • Microportals for content and buyer/seller collaboration.
  • Know when prospects engage with sales rep email & content.
  • Know which content progresses deals.
  • Plan account-specific strategies.

Administrative Portal

Content management, import and create user profiles. Supports multiple instances.

Analytics

  • Usage and engagement with seller-facing content.
  • Map usage by sales stage, time and frequency.
  • All contact/account level engagement with content.
  • User, group and organization use of content and engagement.
  • Shows when content used in and out of recommended stage.
  • Opens, time spent, on which slides/pages, video time-marks, forwards and more for engagement.

Content – Augmented and Virtual Reality Content

Playback of AR or VR content in Mediafly mobile apps.

Content Customization and Creation

  • Support for over 40 file types, including videos.
  • Content broken down by page/slides for assembly.
  • Include links to polls and surveys.
  • Create and customize form templates for scoring.
  • User-created video support.
  • Incorporate buyer provided slides.
  • Workflows and approvals supported.

Content Management

  • Scan all content, including transcription of audio tracks, for indexing and searching.
  • Organize into folders, playbooks, Sales Kits, etc.
  • Publish/expire dates and review/approval workflows.

Content Tagging / Metadata

  • Tagging and metadata at contact item level.
  • Batch updates to all metadata when needed.
  • Tagging used as a basis for search and recommendations.
  • With scanning, admin can select keywords to use for tagging.

Demos and Apps

Build demos/apps with full tracking capabilities.

Email and Engagement Tracking

  • Access to lists stored in CRM and any related email functions.
  • Users can create email templates.
  • See when emails/content opened, time and pages, where in video viewed, alerts to sellers.
  • Scores for levels of engagement at buyer/account levels.

Feedback / Comments

Comments, ask SMEs, track for reporting.

Live Presentations

  • Track time spent on slides when presented from within solution.
  • Assemble slides on the fly seeing available slides.

Microportals

Templates for branded, customizable portals with alerts for new content, views of sales and buyer comments/action, and all engagement activities.

Notifications and Distribution

Via email, solution portal, filtered by user role and metadata.

Offline Syncing

Sync content to devices tracks engagement when connected.

Recommendations / Guided Selling

Based on CRM fields including contact. User demographics and gating to direct to other content. Shows description of content, including ratings, history of usage and reviews.

Texting / SMS

Can attach content URLs in texts.

AI / MACHINE LEARNING

Used to automate keyword tagging of documents and recommend related content. Also used to identify when users are having meetings on the platform, and logging content presented. Mediafly queries user calendars for meeting details (meeting name, time, contact). Queries CRM and marketing automation provider (if applicable) to associate meeting with contact, account, and opportunity.

INTEGRATIONS

  • CRM: Salesforce, SAP C4C, Microsoft Dynamics.
  • Productivity: G Suite, O365.
  • Business Intelligence: Apache Superset.
  • Marketing Automation: HubSpot, Pardot, SAP MX.
  • Storage Repositories: Link and sync via MediaBridge API.
  • Training: Docebo, Lessonly, Litmos (SAP), MindTickle
  • API/SDK: Available

PARTNERS / CHANNELS

Supports multiple instances for partners/channels with full administrative portal, including Synthesis, Simpactful, Magnet360, Salesforce, and SAP.

SUPPORT

Email and phone, premium support available.

Device / Web Support

  • Web: Chrome, Firefox, Internet Edge/Explorer, Safari.
  • Mobile: Android, iOS.

Language Support:

User Interface: Croatian, Czech, English, French, French (Canada), German, Italian, Japanese, Simplified Chinese, Spanish and Swedish.